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MAX Flight or MAX Failure?
The Boeing 737 MAX was supposed to be the next stepping stone for Boeing as they progressed through the new millennia starting with the 787 Dreamliner. Unfortunately, due to corporate greed and disregard for safety, Boeing pushed this aircraft through with minimal testing and improper procedures in the event of certain malfunctions and emergencies. “Boeing…
Importance of Brand Positioning:Tesla
Tesla Tesla is unlike any other automaker out there today as they sell more than just electric vehicles, they sell a brand. Tesla was founded in 2003 as a company looking to revolutionize transportation by mass producing electric vehicles before any other automaker. Tesla’s mission statement is “to accelerate the world’s transition to sustainable energy”.…
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